SEO Course In Karachi – 30% Discount Offer

SEO Course In Karachi ,SEO stands for Search Engine Optimization. This is a type of marketing that focuses on improving your website’s ranking on search engines like Google, Bing, Yahoo etc. SEO is often confused with internet marketing but they are 2 different things. SEO helps you improve your rank on search engines while Internet Marketing offers many other services such as email marketing, social media marketing, display advertising etc.

Why Is SEO Important?

The answer to this question would depend upon how much time and money you want to spend on your business. If you have a small budget then you can invest less amount of money into SEO. But if you have a large budget then you should definitely consider investing in SEO. There are many benefits of doing SEO. Some of them are listed below:

– More traffic to your site
– Higher conversion rate

SEO Course Outline

  1. How Search Engines Work
    • Crawling & Indexing
    • Providing Answers Based on Relevance and Importance
    • Search Engine Ranking Factors
    • Local Search Ranking Factors
    • Google’s Recommendations
    • Bing’s Guidelines
  2. How Important is SEO?
    • The Importance of SEO
    • The Limits of Search Engine Technology
    • Case Studies of Failed/Poor SEO Implementation
  3. Planning Your SEO Campaign
    • Setting and measuring your SEO goals and objectives
    • Competitor Benchmarking Tools & Techniques
    • Keyword Research + Tools
    • Visitor Intent: The Psychology of User Search Behaviour
    • User Experience/Usability
    • Content Strategy
    • Using Paid Search to Improve Website Quality Score
    • Optimise Your Website for Mobile Search
  4. SEO-Friendly Web Design and Development
    • On-Page Optimisation
    • URL Best Practices
    • Metadata
    • Indexable Content
    • Crawlable Internal Link Structure & Breadcrumbs
    • “nofollow” Links
    • Duplicate Content, Redirects, and Canonical Links
    • HTML & XML Sitemaps
  5. Popularity: Link-Building and Social Media Sharing
    • Link Signals
    • Link-Building Strategies
    • Social Signals in Search Results
    • The Impact of Google+
  6. SEO Tools & Services
    • Google’s Webmaster Tools
    • Bing’s Webmaster Centre
    • Moz’s Open Site Explorer
    • Google & Bing’s Metrics Tools
  7. SEO Myths and Misconceptions
    • Meta tags and Keyword Density
    • Effects of Paid Search on Organic Rankings
    • Anti-Spam Measures
  8. Google’s Updates and Penalties
    • Overview of Google’s Update History
    • Black Hat vs White Hat SEO and Google’s Anti-Spam Measures
    • Link Auditing
    • Getting Penalties Lifted
  9. Measuring and Tracking Your SEO Success
    • Key Performance Indicators and How to Choose Them
    • Paid & Free Analytics Software
    • Running an SEO Audit
    • Google’s (not provided) Keywords
    • A/B and Multivariate Testing for Conversion Rate Optimisation
    • Interpreting Your Data
  10. The Future of SEO
    • Providing Searchers with the Best Possible Results
    • Search Context
    • Mobile Search
    • Social Search
    • Human Search
    • Predictive Search
    • Cornerstone Content and Internal Linking
    • SEO Tutorial for Beginners 

SEO Course In Karachi – 30% Discount Offer for more information Call # 0332-5649993

Search engine optimization (SEO) is the practice of improving your website’s visibility in search engines like Google, Bing, Yahoo, etc. SEO can help increase traffic from organic searches and improve your conversion rate.
There are many different strategies that can be used to optimize your site. Some of these include:

Keyword research – finding out what people are searching for online and using those keywords in your content.

On-page optimization – optimizing the copy on your pages for search engines. This includes things like adding relevant keywords throughout the page, writing titles and meta descriptions that describe the page, creating internal links between related pages, etc.

Off-page optimization – promoting your site outside of the internet. Things like social media marketing, press releases, networking, etc.
d. Link building – getting other websites to link back to yours.

what is seo

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